Customer Data Platform
Lytics
Lytics consolidates your data for personalized marketing, offering a complete unified customer view from multiple sources. Leveraging the power of AI (machine learning models) to deploy targeted campaigns, it enhances marketing efficiency, increases engagement, and drives growth.
Unified Customer Profiles
Consolidate data from various sources to create comprehensive, unified customer profiles, offering a holistic view of each customer.
Behavioral Segmentation
Use AI (advanced machine learning models) to segment customers based on their behavior and interactions, enabling more targeted and relevant marketing efforts.
Real-Time Personalization
Lytics provides tools for real-time personalization, allowing businesses to deliver tailored content and experiences to customers across all channels.
Composable CDP
Lytics is a composable CDP that integrates with existing data & marketing platforms to streamline workflows, allowing businesses to customize their data ecosystem for adaptability and scalability.